Biography: Kees van der Heijden is Professor of General and Strategic Management at the Graduate Business School, Strathclyde University, Glasgow, UK, and Visiting Professor at Nijenrode University, Holland. He is a cofounder of Global Business Network, Emeryville, California, and is currently a Principal.
Before joining Strathclyde University he was in charge of Royal Dutch/Shell's scenario planning, as head of the Group's Business Environment Division. This is involved the general development of the process of scenario planning in which Shell has taken a worldwide leading role. Prior to that he was head of Shell's internal strategy consulting group, assisting management teams worldwide in strategy development and implementation.
He specializes in scenario planning, strategy development and institutional strategic management processes and has consulted widely in all these areas.
Key Phrases in this title:
strategic conversation, scenario planning, business idea, business policy, complexity ambiguity, institutional learning, business risk, multiple scenarios, organizational learning, swot strengths, strengths weaknesses, weaknesses opportunities, opportunities threats, workshop setting, swot strengths weaknesses, strengths weaknesses opportunities, weaknesses opportunities threats, individual interviews, management team, competitive positioning, scenario team, structuring workshops, scenario structuring, types scenarios, project planning, art strategic, art strategic conversation, strategy competition, Kees van der Heijden, Peter Schwartz, Peter Wack
Books at MeansBusiness by: Kees van der Heijden