Biography: C. Davis Fogg is president of his own consulting firm and an active speaker and seminar leader. He is the author of two previous books,
Team-Based Strategic Planning and
Diagnostic Marketing. A former executive of Bausch & Lomb, the Johnston & Murphy Shoe Company, and Corning, Inc., he has also served on the editorial boards of the
Journal of Marketing and
Industrial Marketing Management. He lives and works in Nashville, Tennessee.
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Books at MeansBusiness by: Davis Fogg