Futurize Your Enterprise

Biography: David Siegel grew up as the son of an accomplished businessman in Salt Lake City, Utah. In 1982, he received a degree in applied mathematics from the University of Colorado at Boulder. In 1985, he received a master's degree in digital typography from Stanford University.

He joined Pixar in 1986, its first year of existence. In 1987, David started a business painting Macintosh computers. In 1988, he designed a typeface called Tekton that became one of the best-selling typefaces of the decade. He then designed Graphite, a font that shops with every Hewlett-Packard inkjet printer. In 1991, he wrote his first white paper on the Communication Appliance and how it would change society.

In September of 1994, David saw the Web for the first time. By the summer of 1995, he had won second place in the first Cool Site of the Year Award. His first commercial web site was Klutz.com. He started Studio Verso and produced Hewlett-Packard's first online annual report.

In 1996, with the help of people at Studio Verso, David designed Menuez.com and wrote Creating Killer Web Sites, which went on to become Amazon.com's longest-running number one bestselling book. Published by Macmillan in the U.S., the book is in its second edition and has been translated into 13 languages. His second book, Secrets of Successful Web Sites, is considered the new-media project manager's bible. It has been translated into five languages.

In 1998, David asked Gino Lee to become president of Studio Verso, which has designed and produced web sites for such clients as Hummer/Winblad Ventures, Marimba, Stanford Research Institute, Net Objects, Office Depot, Rreef Funds, Vantive, and others. Studio Verso is now a wholly-owned subsidiary of KPMG.

As president of Siegel Vision, David spends his time writing books, lecturing (represented by Leighbureau.com), and in limited consulting engagements. He has been a strategic advisor to Computer Sciences Corporation, Bigstep.com, and many start-ups. He is an advisor to the W3C, the standards body of the Internet. He is an advisory boardmember of Cntology.org, a strategic advisor to the American Film Institute, and a senior advisory boardmember of Nasa's Museum Mars Link.

David now spends much of his time as an angel investor, looking for new companies that will prosper in the New World. He helps them find funding and coaches them in executing customer-led strategies that will make them successful. Learn more at Siegelvision.com (At the time of publication, Mr. Siegel was not an investor in any corporation mentioned in the text of this book.)

David lives in Seattle, Washington, with his two cats, Spencer and Miko. You can reach him at david@futurizenow.com. Even better, you can reach other readers of this book at Futurizenow.com.

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Books at MeansBusiness by: David Siegel