Biography: David A. Aaker is the E. T. Grether Professor of Marketing Strategy at the Hass School of Business Administration at the University of California at Berkley. He is the author of numerous articles and ten books on strategy, including
Marketing Research, Fifth Edition (Wiley) and
Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Europe, and South America.
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Books at MeansBusiness by: David Aaker